Smartlead's four plans with monthly and annual prices, what each send costs, the mailbox bill the plan price leaves out, and who should skip Smartlead.
By Rees Bayba ·
TL;DR
Smartlead charges by send volume and contact storage, not by seat or mailbox. Monthly list prices are $39 for Base, $94 for Pro, $174 for Unlimited Smart and $379 for Unlimited Prime. Switch the toggle to Yearly and the same plans cost $32.50, $78.30, $144.50 and $314.60 a month, billed as $390, $939.60, $1,734 and $3,775.20 a year. We read those figures from smartlead.ai/pricing on October 20, 2026, with the page rendered in a browser on both toggles. The page rounds the yearly figures to $32, $78, $144 and $315, and Smartlead's own pricing.md file lists the exact cents.
Pricing verification note
| Plan | Monthly | Annual (per month) | Contacts stored | Sends / mo | Verified prospect emails / mo |
|---|---|---|---|---|---|
| Base | $39 | $32.50 | 2,000 | 6,000 | 2,000 (with $59/mo add-on) |
| Pro | $94 | $78.30 | 30,000 | 90,000 | 30,000 (with $59/mo add-on) |
| Unlimited Smart (most popular) | $174 | $144.50 | Unlimited | 150,000 | 50,000 included |
| Unlimited Prime | $379 | $314.60 | Unlimited | 500,000 | 170,000 included |
Annual billing saves $78 a year on Base, $188.40 on Pro, $354 on Unlimited Smart and $772.80 on Unlimited Prime. Every plan includes unlimited email accounts and a free trial with no card required.
| Plan | Per 1,000 sends (monthly) | Per 1,000 sends (annual) |
|---|---|---|
| Base | $6.50 | $5.42 |
| Pro | $1.04 | $0.87 |
| Unlimited Smart | $1.16 | $0.96 |
| Unlimited Prime | $0.76 | $0.63 |
These assume you use the full send allowance. Two things stand out. Base costs six times more per send than Pro, so it only makes sense if you will stay under 6,000 sends. And Pro is cheaper per send than Unlimited Smart. Smart earns its extra $80 a month through unlimited contact storage, the included 50,000 verified prospect emails, a premium warmup pool and CSM call access. If you need none of those and fit under 90,000 sends, Pro is the better buy.
The $59 a month line on Base and Pro buys verified prospect emails, meaning new leads pulled from Smartlead's database. It does not verify the list you upload. Email verification is its own product, sold in credit packs from 6,000 to 960,000 credits, either one-time or monthly (monthly saves 17%). The rendered page showed the smallest pack at $33 on October 20; Smartlead's July pricing.md says $32. If you bring your own lists, budget verification separately whatever plan you choose.
Unlimited email accounts means Smartlead does not charge you to connect a mailbox. You still have to buy the mailboxes and domains. Smartlead resells them through SmartSenders: fresh Google or Outlook mailboxes from $4.50 a month with domains at $13 a year, SMTP mailboxes from $3.99, and pre-warmed mailboxes at $9 a month with $18 domains.
Here is how that scales. Our deliverability playbook keeps sending under 30 emails per mailbox per day with 3 mailboxes per domain. At that ceiling and 22 sending days a month, each mailbox sends about 660 emails. Filling Pro's 90,000 sends takes roughly 137 mailboxes and 46 domains: about $617 a month in mailboxes plus $598 a year in domains at SmartSenders' cheapest fresh rate. The sequencer is $94. Size your send volume to the leads you can actually reach, not the plan cap.
Smartlead's fair use policy applies even on unlimited plans. It lists mailbox thresholds of 100, 300 and 800 for plans it calls Basic, Popular and Pro. Those names don't match the current plan lineup, so ask Smartlead which number applies to you before you plan a few hundred mailboxes on one account. Unlimited SmartDialer plans carry a separate threshold of 30,000 call minutes a month.
| Situation | Plan to evaluate first | Why |
|---|---|---|
| Founder testing outbound, under 6,000 sends a month | Base | Cheapest entry; no CRM or API, so expect manual exports |
| One team, steady volume, own lead source | Pro | Lowest cost per send below 90,000; adds CRM, API and webhooks |
| Large lists, or you want leads from Smartlead's database | Unlimited Smart | Unlimited contacts and 50,000 verified prospect emails included |
| Agency running several clients at high volume | Unlimited Prime | 500,000 sends, three workspaces, three SmartServers, dedicated manager |
Smartlead is a sequencer. It sends, rotates mailboxes and reports. The results depend on what feeds it: a clean, verified list, healthy domains and copy built for one buyer. When reply rates drop, moving up a tier rarely fixes it, because the plan only adds send room and contact storage.
Astra GTM builds and runs outbound systems: the data that feeds the sequencer, the distribution through mailboxes and channels, and the automations that route replies into your CRM. If you are pricing Smartlead as part of that build, bring your monthly send volume, mailbox count and bounce and reply numbers to a strategy call. We'll tell you whether the cheaper fix is a plan change, an infrastructure change or both.
Before you click upgrade
On monthly billing, Base is $39, Pro $94, Unlimited Smart $174 and Unlimited Prime $379 a month. Annual billing takes 17% off: $32.50, $78.30, $144.50 and $314.60 a month. We read these from smartlead.ai/pricing on October 20, 2026.
No. Every plan includes unlimited email accounts and pricing is based on sends and stored contacts. You still pay for the mailboxes and domains themselves, either from Google or Microsoft directly or through Smartlead's SmartSenders from $4.50 per mailbox a month.
Per send, Pro is cheaper: $1.04 per 1,000 sends against $1.16 on Smart, both on monthly billing. Smart is worth the extra $80 a month if you need unlimited contact storage, more than 90,000 sends, or the 50,000 verified prospect emails it includes.
It adds verified prospect emails from SmartProspect, Smartlead's lead database: 2,000 a month on Base and 30,000 on Pro. Checking lists you upload takes an email verification credit pack instead, from $33 on the live page and available on every plan.
17% on every plan. That is $78 a year on Base, $188.40 on Pro, $354 on Unlimited Smart and $772.80 on Unlimited Prime. Smartlead says there is no long-term contract on either billing option.
Unlimited email accounts and contacts are subject to Smartlead's fair use policy. The policy lists mailbox thresholds of 100, 300 and 800 under older plan names, and caps unlimited SmartDialer plans at 30,000 call minutes a month. Confirm which threshold applies to your plan before scaling.
When reply rates are low because of list quality, domain health or weak copy. A higher tier only adds send room. Fix the system around the sequencer first, and book a strategy call with Astra if you want a second read on where the leak is.
Enter your email and we'll send you this playbook, plus the setup templates as they're published.
We build and run these systems embedded with your team.