Clay Pricing 2026: Free, Launch, Growth & Enterprise

Clay public pricing in 2026 is plan-based with Free, Launch, Growth, and Enterprise. On the pricing page plan cards (Monthly / Annual · Save 10%), the displayed headline prices on 2026-09-22 were Launch at $167/mo and Growth at $446/mo, with Free at $0 and Enterprise as custom. The same page's FAQ lists Launch starting at $185/mo and Growth at $495/mo with slightly different included Data Credit copy. Treat clay.com/pricing as the source of truth and re-check before you purchase — list UI and FAQ can disagree.

How much does Clay cost in 2026?

Annual billing is marketed as Save 10% on the Monthly / Annual toggle. Launch and Growth also expose Action-pack expanders ("starts at $X/mo, expand anytime"), so the big card number is often a mid-pack display — not always the cheapest entry SKU. Model the Action and Data Credit pack you will actually run for 90 days, not the discount alone.

What are Actions vs Data Credits?

• Actions = platform usage (enrichment orchestration, running tables, calling models, exporting / sending to third parties). They measure Clay doing work. Actions reset each billing cycle and do not roll over.
• Data Credits = marketplace data and AI purchased through Clay's provider network (emails, phones, company data, many AI tasks). Annual plans get credits up front.
• BYO API keys: you skip Data Credits for that provider and still consume Actions for the platform work.
• Empty enrichments: if a run returns no result, Clay's FAQ says you are not charged Data Credits or Actions.
• Why separate: Clay is doing work (Actions) and buying data on your behalf (Data Credits). Mixing them into one "credit" number hides which lever you actually hit.

What actually changes between Clay plans?

• Free: learn and experiment — multi-provider waterfalls, Claygent, BYO keys, unlimited seats/tables, hard 200-row table cap.
• Launch: phone enrichment, unlimited Audiences search, job-change and other signals, functions reuse across workflows, email via Clay sequencer or integrations. Entry Action pack ~15K/mo.
• Growth: CRM auto-sync and enrichment, data warehouse sync, HTTP API, webhook automation, web intent signals, unlimited ad audiences, domains/emails for Clay Sequencer, priority support. Entry Action pack ~40K/mo.
• Enterprise: SSO, RBAC (including workbook-level credit budgets / viewer roles on public copy), dedicated growth strategist, unlimited Audiences imports, bulk enrichment headroom, custom Actions/credits.

Rollover, top-ups, and AI pricing (read carefully)

• Actions: reset each cycle; no rollover (FAQ + comparison table agree).
• Data Credit rollover — possible conflict: the plan comparison table says Launch/Growth rollover up to ~1 month of credits / 15% of annual credits; the FAQ says Launch/Growth unused credits can accumulate up to 2× monthly allotment, and Enterprise can roll over up to 15% of prior-year credits on renewal. Note both; confirm on clay.com/pricing.
• Top-ups: Launch/Growth buy more at ~30% premium on public comparison copy; Enterprise is custom.
• AI: fixed-price Data Credits for most native models (classification, short summaries, simple lookups). Variable token pricing for heavy models (FAQ examples: GPT-5.1 and Claude 4.6 Sonnet class) at true token cost with no markup — phrase and re-check live; model names and pricing modes change.
• Variable models show an estimated Data Credits per row with a tilde (~); final cost after the run. Clay FAQ notes many runs cost less than the estimate — still budget a buffer.

How to model real Clay cost (not just list price)

1. 01Separate Action burn from Data Credit burn for the next 90 days. Hitting Actions does not raise Data Credits automatically (and vice versa).
2. 02Decide BYO keys vs Clay marketplace. BYO saves Data Credits but still spends Actions; Clay keys can be faster for AI (Clay FAQ cites higher rate limits) at credit cost.
3. 03Pick the feature floor first (phone? CRM sync? webhooks? SSO?), then size Action/credit packs — do not buy Growth features you will not wire up.
4. 04If Launch or Growth "starts at" expanders are open in the UI, price the pack you will actually select, not only the big Recommended card.
5. 05Add a top-up buffer (~30% premium on Launch/Growth public copy) if you expect spikes. Prefer sizing the pack over chronic top-ups when volume is steady.

Which Clay plan fits which team?

Unknowns and what this page will not invent

• Which exact Action-pack SKU the $167 / $446 card numbers map to on a given day — expanders move; confirm live.
• Negotiated Enterprise discounts and legacy contract pricing.
• Per-enrichment Data Credit costs for every provider (Clay docs/calculator are the live meter).
• Clay customer case study % lifts as Astra outcomes — we do not claim them.

Clay pricing vs the GTM system around it

Clay is enrichment and GTM orchestration infrastructure — waterfalls, signals, Audiences, and workflow glue. It is not a substitute for deliverability, ICP definition, or CRM reply handling. Teams that only buy more Data Credits when pipeline is flat usually discover the leak was list design, verification, or how Clay tables sync into the sequencer and CRM — not the tier name on the invoice.

If you are choosing a Clay tier as part of a broader outbound build — see also clay for B2B prospecting, Apollo pricing 2026, Smartlead pricing 2026, agentic GTM system, and best cold outbound partners on this site — Astra GTM embeds as a fractional GTM engineering pod inside your stack. Soft next step: book a strategy call and bring your current plan, monthly Action and Data Credit burn, and whether CRM/warehouse sync is on the roadmap; we will tell you whether a plan change, a Clay workflow change, or both is the cheaper fix. No fabricated savings claims — just a scoped read on the bottleneck when the constraint is systems, not credits.

Quick checklist before you buy