Instantly's Outreach, Credits and Bundle plans on monthly and annual billing, the two pricing layouts Instantly is showing visitors, what bundles save, and who should skip Instantly.
By Rees Bayba ·
TL;DR
Instantly pricing in 2026 comes in three pieces. Outreach is the sequencer: Growth at $47 a month, Hypergrowth at $97 and Light Speed at $358, with custom Enterprise above. Instantly Credits are a separate subscription for its 450M-contact lead database, enrichment and AI agents, from $9 a month. Bundles combine the two: Starter at $85, Scale at $265 and Agency at $772 a month. Billed annually, Outreach drops 20% and bundles drop 10%. We read those figures from instantly.ai/pricing on October 20, 2026, rendered in a browser on both billing toggles.
Pricing verification note
| Outreach plan | Monthly | Annual (per month) | Emails / mo | Uploaded contacts | What it adds |
|---|---|---|---|---|---|
| Growth | $47 | $37.60 | 5,000 | 1,000 | Unlimited accounts and warmup, A/Z testing (basic), Unibox preview only |
| Hypergrowth | $97 | $77.60 | 125,000 (comparison table says 100,000) | 25,000 | Webhooks, full Unibox replies, Deliverability AI Agent, full A/Z testing |
| Light Speed | $358 | $286.30 | 500,000 | 100,000 | SISR (dedicated server and IP rotation) |
| Enterprise | Custom | Custom | 500,000+ | 100,000+ | Private deliverability network, dedicated account manager |
Every Outreach plan includes unlimited email accounts, warmup, bounce protection, analytics and API access. When you outgrow a plan's volume you move up a tier; pricing.md says there is no overage charge. Hypergrowth and above can add 25,000 contacts and 125,000 emails for $87 a month. The 14-day free trial needs no card and includes 250 contacts and 1,000 emails.
At full use on monthly billing, Growth works out to $9.40 per 1,000 sends, Hypergrowth to $0.78 and Light Speed to $0.72. The jump from Growth to Hypergrowth costs $50 a month and buys 25 times the sends plus webhooks, so Growth only makes sense if you will stay under 5,000 emails. For comparison, Smartlead's Pro plan is $94 for 90,000 sends, so Hypergrowth gives you more room for $3 more.
| Credits plan | Monthly | Annual (per month, as displayed) | Credits / mo |
|---|---|---|---|
| Nano | $9 | Not shown | 150 |
| Growth | $47 to $77 | From $37.60 | 1,500 to 2,000 |
| Supersonic | $97 to $147 | From $87.30 | 5,000 to 7,500 |
| Hyper Credits | From $197 | From $177.30 | 10,000 to 200,000 |
| Enterprise | Custom | Custom | 200,000+ |
| Bundle | Monthly | Annual (per month) | Billed annually | Credits / mo | Emails / mo | Contacts |
|---|---|---|---|---|---|---|
| Starter | $85 | $76.50 | $918 | 1,500 | 5,000 | 1,000 |
| Scale (most popular) | $265 | $238 | $2,856 | 10,000 | 125,000 | 25,000 |
| Agency | $772 | $695 | $8,340 | 45,000 | 500,000 | 100,000 |
Many comparison pages still quote bundles at $94, $194 and $555 with 5,000 and 10,000 credits on Scale and Agency. That is an older version of the page; we did not see those prices on any load on October 20.
Today a bundle is Outreach plus Credits at a small discount. Starter matches Growth Outreach ($47) plus Growth Credits ($47), and saves $9 a month. Scale matches Hypergrowth ($97) plus a 10,000-credit Hyper Credits plan ($197), and saves $29. Scale's card also lists unlimited team members and priority support, and Agency adds Instantly Relay. Note the annual discount is smaller on bundles (10%) than on standalone Outreach (20%), so on annual billing the gap narrows: Hypergrowth at $77.60 plus Hyper Credits at $177.30 is $254.90 against Scale at $238.
Instantly lets you connect unlimited email accounts, but you still pay for each mailbox and domain, either from Google or Microsoft directly or through Instantly. Its own done-for-you Google accounts cost $5 a month, pre-warmed Google accounts $10, Airmail accounts $4, and domains $15 a year.
Our deliverability playbook keeps sending under 30 emails per mailbox per day with 3 mailboxes per domain. At that ceiling and 22 sending days a month, each mailbox sends about 660 emails. Growth's 5,000 sends need about 8 mailboxes, roughly $40 a month, close to the plan price. Hypergrowth's 125,000 sends need about 190 mailboxes and 64 domains: about $950 a month in done-for-you Google accounts plus $960 a year in domains, against a $97 plan. Size the volume to the leads you can reach, not to the cap.
| Situation | Plan to evaluate first | Why |
|---|---|---|
| Founder sending a few thousand emails a month, own lead list | Outreach Growth | Cheapest sequencer entry; replies handled outside Unibox |
| Steady volume, leads come from Clay or another source | Outreach Hypergrowth | Under a dollar per 1,000 sends at full use, webhooks for CRM routing |
| Want Instantly's database and AI agents with sending | Scale bundle | Cheaper than Hypergrowth plus a 10,000-credit plan |
| High volume with dedicated sending IPs | Light Speed or Agency bundle | 500,000 sends, 100,000 contacts, SISR or Relay |
Instantly is a sequencer with warmup and a growing set of AI agents. Results still depend on what feeds it: a verified list, healthy domains and copy built for one buyer. When reply rates drop, a higher tier adds send room and credits. It rarely fixes the reason people aren't replying.
Astra GTM builds and runs outbound systems: the data that feeds the sequencer, distribution across mailboxes and channels, and the automations that route replies into your CRM. If you are pricing Instantly as part of that build, bring your monthly send volume, mailbox count and bounce and reply numbers to a strategy call. We'll tell you whether the cheaper fix is a plan change, an infrastructure change or both.
Before you click upgrade
Outreach costs $47 (Growth), $97 (Hypergrowth) or $358 (Light Speed) a month on monthly billing, or $37.60, $77.60 and $286.30 billed annually. Bundles with credits cost $85, $265 or $772 a month, or $76.50, $238 and $695 annually. We read these from instantly.ai/pricing on October 20, 2026.
On October 20, 2026 Instantly served two layouts of its pricing page: one led with standalone Outreach plans ($47, $97, $358) and the other with bundles ($85, $265, $772 monthly). Both are current. Check which layout and billing toggle you are on.
Outreach is the sequencer: mailboxes, warmup, contacts and sends. Credits are a separate subscription for Instantly's lead database, enrichment and AI agents. Bundles combine both for $9 to $29 a month less than buying them separately at monthly prices.
Yes. Every Outreach plan includes unlimited email accounts and warmup. The mailboxes themselves still cost money: Instantly sells done-for-you Google accounts at $5 a month and domains at $15 a year, or you can buy from Google or Microsoft directly.
The plan card and Instantly's pricing.md say 125,000. The feature comparison table on the same page says 100,000. Budget the lower number until checkout or Instantly support confirms the higher one.
Yes. Per Instantly's pricing.md, unused credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans.
When reply rates are low because of list quality, domain health or weak copy. A higher tier adds send room and credits, not replies. Fix the system around the sequencer first, and book a strategy call with Astra if you want a second read.
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