Apollo.io Pricing 2026: Plans From $49–$119/Seat

Apollo.io public pricing in 2026 is per seat, with a permanent Free tier and three paid tiers: Basic, Professional, and Organization. On annual billing the paid seat prices are $49, $79, and $119 per seat per month. Monthly billing is available on Basic ($65) and Professional ($99); Organization is annual-only and requires at least three seats. Those figures match what independent reviewers recorded from apollo.io/pricing in a real browser in August 2026. Apollo's own pricing page renders the plan table client-side, so a plain HTML fetch does not return the dollars — confirm the live table before you buy.

How much does Apollo.io cost in 2026?

Annual billing is the number most comparison pages quote. On Basic and Professional, paying monthly costs more per seat for the same tier. Organization's monthly-looking figure in the UI is not a purchasable monthly plan when the page marks it annual-only — budget the annual commitment.

What actually changes between Apollo plans?

• Credits: paid annual plans typically grant the yearly credit pool upfront; Free grants a small monthly allotment. Credits are what unlock emails, phones, and many enrichments — seat price alone does not.
• Mailboxes and daily sends: Free and Basic are commonly capped (often one mailbox per user and a few hundred daily sends). Professional is where unlimited Google/Microsoft mailboxes and higher send ceilings usually appear in the public plan copy.
• Filters and workflow depth: Basic unlocks advanced filters and signals relative to Free. Professional and Organization add sequencing/testing, dialer, workflow, and admin depth.
• Organization extras: higher record-selection limits, more SMTP mailboxes per user, SSO/advanced security, and team workflow headroom — with the three-seat minimum attached.

How to model real Apollo cost (not just list price)

1. 01Count seats that will log in weekly. Per-seat pricing multiplies fast; a five-person Professional team is 5 × $79 = $395/mo on annual billing before credit overages.
2. 02Estimate monthly credit burn: new emails + mobiles + enrichments for your list size. If you will blow through the included pool, price overages or a higher tier before you commit.
3. 03Check mailbox and send caps against your sequencer volume. Buying Basic for "cheaper data" and then hitting the send ceiling is a common mis-buy.
4. 04Only shortlist Organization if you need its admin/security/workflow limits — and accept the three-seat annual floor (~$4,284/year at $119).
5. 05Separate "Apollo as database" from "Apollo as sequencer." Some teams keep Apollo for data and send elsewhere; model both stacks if that is your plan.

Which Apollo plan fits which team?

Unknowns and what this page will not invent

• Exact overage price per extra credit (confirm in-app or with Apollo sales).
• Custom / legacy contract pricing for existing customers still on older credit systems.
• Whether a feature flagged "new credit system" applies to your specific account.
• Negotiated discounts — public list price is the ceiling you should model, not a promise of what finance will pay.

Apollo pricing vs the GTM system around it

Apollo is often the right database and a workable sequencer for SMB and mid-market outbound. It is not a substitute for enrichment waterfalls, deliverability infrastructure, or signal design. Teams that only upgrade seats when reply rates drop usually discover the leak was verification, domain health, or ICP quality — not the tier name on the invoice.

If you are choosing an Apollo tier as part of a broader outbound build — Clay waterfalls, mailbox infra, CRM hygiene, agent workflows — Astra GTM embeds as a fractional GTM engineering pod inside your stack. Soft next step: book a strategy call and bring your current seat count, monthly credit burn, and send volume; we will tell you whether a plan change, a systems change, or both is the cheaper fix. No fabricated savings claims — just a scoped read on the bottleneck.

Quick checklist before you buy