Built by operators.
We started Astra because the gap in most revenue orgs is not strategy or effort. It is engineering capacity. The backlog is already written down, and nobody has the time or the range to build it.
We started Astra because the gap in most revenue orgs is not strategy or effort. It is engineering capacity. The backlog is already written down, and nobody has the time or the range to build it.
Every revenue org we walk into has a list. Enrichment that should run in real time and does not. A TAM nobody has mapped properly. Signals everyone agrees would be useful, sitting unbuilt. Workflows designed in a doc six months ago and never shipped. The problem is almost never that the team does not know what to do.
The problem is that GTM engineering is not one skill. It spans data infrastructure, enrichment economics, deliverability, CRM architecture, agentic workflows, and the commercial judgment to know which of those actually moves the number this quarter. Hiring for that takes two quarters and gets you one person who covers part of it well.
So we built the alternative. A small team that embeds with your go-to-market ops and leadership, works hands-on in your stack, and clears the backlog you already know you need cleared. Three-month minimums because embedded work takes that long to be worth anything, and most engagements run well past twelve.
Rees Bayba
Co-Founder
Rees was the first sales hire at Spekit — a sales enablement platform backed by top-tier VCs — staying from seed through Series B, where he built the initial GTM playbooks and revenue operations from the ground up. From there he joined Scale AI's enterprise go-to-market team, helping Fortune 500 companies accelerate generative AI adoption. He started Astra after watching how much leverage sat unbuilt inside revenue orgs that already knew exactly what they needed.
LinkedIn →Jorge
Co-Founder
Jorge spent five years at one of the world's largest outbound firms, moving from campaign manager to head of innovation across 150+ client engagements. Few people have seen the standard industry playbook run at that volume, across that many stages and company sizes — or know as precisely where it breaks down and what has to be engineered instead.
Embedded in the work
We work inside your stack, with your team, with the same access they have. If we cannot see the system, we cannot engineer it.
Systems over tactics
A campaign is a tactic. We build the data, infrastructure, and workflows that make every campaign after it better.
Fewer clients, deeper work
We take on a small number of teams at a time. Embedded work does not scale the way a campaign vendor does, and we would rather say so plainly.
You keep what we build
The systems, workflows, and skills we build live on your stack and stay there. If an engagement leaves nothing behind, it was a rental.
No pitch deck. No 45-minute demo. Just a conversation about your pipeline.