Built by operators.
We started Astra because most outbound agencies are running a playbook from 2019. Spray-and-pray blasts. VAs doing research by hand. Generic templates with a first name field. There is a better way.
We started Astra because most outbound agencies are running a playbook from 2019. Spray-and-pray blasts. VAs doing research by hand. Generic templates with a first name field. There is a better way.
Most agencies run the same play: buy a list, write a template, blast it, hope. When it does not work, they blame the market. We built Astra because we knew there was a better way — agentic systems that research, qualify, and personalize at scale.
We treat ourselves as an extension of your team. Same rigor on your outbound as our own. Same scoreboard: meetings booked and pipeline created. No vanity metrics. No "up to" projections. Real results from real work.
The future of outbound is not more volume. It is more intelligence — agents that know your buyer, know the signal, and write something worth reading. That is what we build.
Rees Bayba
Co-Founder
Rees was the first sales hire at Spekit — a sales enablement platform backed by top-tier VCs — staying from seed through Series B, where he built the initial GTM playbooks and revenue operations from the ground up. From there he joined Scale AI's enterprise go-to-market team, helping Fortune 500 companies accelerate generative AI adoption. He started Astra after watching firsthand how much leverage was sitting on the table when outbound was backed by real intelligence.
LinkedIn →Jorge
Co-Founder
Jorge spent five years at one of the world's largest and most successful cold email agencies, moving from campaign manager to head of innovation across 150+ client engagements. He has built lead generation strategies for companies at every stage and size — and knows exactly where the industry's standard playbook breaks down at scale.
Systems over tactics
Campaigns are tactics. We build the system that makes every campaign better than the last.
Agents over templates
AI agents that research each prospect and write personalized outreach beat templates at any volume.
50–90 words. Period.
If you can't say it in 90 words, you don't understand it well enough. We enforce this on every email we write.
Earn replies, not opens
'Tell me more' is worth ten unbooked Calendly links. We optimize for the reply, not the metric.
No pitch deck. No 45-minute demo. Just a conversation about your pipeline.