Clay Pricing 2026: Launch $185, Growth $495 & Who Should Skip

Clay pricing in 2026 starts with a Free plan, then Launch from $185 a month and Growth from $495 a month on monthly billing. Enterprise is custom with an annual commitment. On annual billing, which Clay labels Save 10%, Launch starts at $167 a month and Growth at $446. Every plan includes unlimited seats and tables. We read those figures from clay.com/pricing on October 20, 2026, with the page rendered in a browser on both billing toggles.

How much does Clay cost in 2026?

Annual billing saves $216 a year on entry-level Launch and $588 on entry-level Growth. Annual plans also get the whole year's credits up front. The 14-day trial comes with 1,000 Data Credits and Growth features like webhooks, CRM integrations and HTTP API, but no phone enrichment.

How do Actions and Data Credits add up?

Every paid Clay price is an Actions tier plus a Data Credits tier, and you can raise either one without touching the other. Actions measure the work Clay does: running a table, calling a provider or AI model, sending data out. Clay says they cost less than a cent each. Data Credits pay for data bought through Clay's marketplace of 150+ providers, plus AI on Clay's keys. Bring your own API key and that run uses one Action and no Data Credits.

Read down the columns and two things show. Data Credits cost exactly the same on both plans, falling from 5 cents each on the smallest pack to 4.25 cents on the 50,000 pack. Actions cost more on Growth at every size: $55 more at 40,000 and $310 more at 200,000. That gap is the real price of Growth's features. The annual toggle shows the same pattern at about 10% less.

How many records does each plan actually cover?

Clay's docs say a fully enriched record (company and person profile, email, phone and custom AI fields) typically costs 6 to 20 Data Credits, and fewer when you run your own API keys. Each enrichment also uses one Action. Here is what that means at monthly prices.

Clay pitches Launch at teams enriching up to 1,000 records a month. At full enrichment that takes 6,000 to 20,000 credits, a $290 to $880 credit tier, well past the 2,500 in the entry price. Emails and LinkedIn data are cheap: Clay's own example spends 95 credits on 100 profiles plus emails. Phone numbers are what push a record toward 20. Decide whether every record needs a phone before you size the plan.

Is Growth worth it over Launch?

Compare the two at equal volume. Launch with 40,000 Actions and 6,000 Data Credits a month costs $150 + $290 = $440. Growth's entry tier gives you the same volume for $495. The $55 difference, $50 on annual billing, buys CRM auto-sync and enrichment, HTTP API integrations, webhook triggers, web intent signals, unlimited ad audiences, domains and mailboxes for the Clay Sequencer, and priority support.

If your tables need to write back to HubSpot or Salesforce on their own, or start from a webhook, $55 a month is cheap next to building that sync yourself. If you export CSVs into a sequencer and nobody asks for CRM sync, stay on Launch and spend the difference on credits. Run Actions heavier and the premium grows, so price your 90-day Action volume on both plans before you choose.

Rollover, top-ups and AI pricing

• Actions reset each billing cycle and never roll over. Clay says each plan covers 90% of customer usage, and the fix for running out is a higher Action tier.
• Data Credits roll over, and the rule depends on billing. Monthly plans bank unused credits up to 2× the monthly amount. Annual plans carry over up to 15% of the year's credits, and only if you renew on the same or a higher plan. The pricing page shows each rule in a different place, which is why it reads like a contradiction; Clay's billing docs spell out the split.
• Top-ups on Launch and Growth cost 30% more than plan credits, are capped at $1,000 each and $5,000 in any 7 days, and can add at most 4× your monthly allocation. Actions can't be topped up at all; running out means a higher Action tier.
• Most native AI tasks use a fixed number of Data Credits. Heavy models are billed on actual tokens with no markup, and the estimate shows with a tilde (~). Clay says 75% of runs cost less than the estimate.
• If an enrichment returns nothing, Clay charges neither Actions nor Data Credits.

Which Clay plan fits which team?

Who should skip Clay?

• Teams without someone to build and maintain tables. Clay is a workbench. The pricing covers the platform and the data, not the hours to design waterfalls, prompts and syncs. If nobody owns that, a database with built-in contacts, such as Apollo, is the simpler buy.
• Teams that need a few hundred contacts a month from one provider. Launch starts at $185 a month, so price that provider's own plan first; buying direct also skips the Action meter.
• Anyone who plans to bulk-enrich more than 50,000 records at once, push data in through Clay's own API, or require SSO. On Clay's page those are Enterprise features, so the cost is a sales conversation and an annual commitment.
• Teams that will live on top-ups. At a 30% premium, chronic top-ups mean the plan is sized wrong.

Clay pricing vs the system around it

Clay is where most of our builds handle data: provider waterfalls, signals and AI research feeding the sequencer and CRM. It does not fix deliverability, a fuzzy ICP or replies that never reach a rep. Teams that buy more Data Credits when pipeline is flat usually find the leak in list design, verification or the sync between Clay, the sequencer and the CRM.

Astra GTM builds and runs outbound systems across data, distribution and automations, and Clay sits in the data layer of most of them. Bring your current plan, monthly Action and Data Credit burn, and whether CRM sync is on the roadmap to a strategy call. We'll tell you whether the cheaper fix is a plan change, a table redesign or both.

Quick checklist before you buy