How we work
Fractional GTM engineering.
We support a small number of teams with hands-on, embedded GTM engineering. We sit with your go-to-market ops and leadership, work in your stack, and execute against the backlog you already know you need cleared.
When you hire us, you get
A team already assembled
You skip the two-quarter search and the ramp. Data, infrastructure, signals, deliverability, and CRM architecture are covered from week one by people who have built each of them before.
Your backlog, cleared
The list your revenue org already wrote and has not been able to staff. We work it in priority order, with you setting the order.
We run the campaigns too
We run the campaigns when that is what the engagement needs: events, outbound, ABM plays, signal-triggered outreach, cold-call lists. Strategy that never ships is not worth paying for.
Enterprise data under one contract
Licenses across 15+ data and enrichment providers come with the engagement, so you skip procurement and the vendor management that follows it.
Systems you keep
Everything is built on your stack, in your tools. The workflows, skills, and infrastructure stay with you whether we stay or not.
An approval rail on everything
Nothing sends and nothing ships until you have seen it rendered with real data. Server-side gates on deliverability, exclusions, and domain matching that nobody can skip, including us.
GTM engineering services.
Three service areas, one system. Every engagement runs them together, on an operating system your team keeps.
01
Data Operations
The data layer the whole engine runs on
- TAM mapping + scoring
- 15+ provider waterfall
- Buying signals
- CRM hygiene + opp mining
02
Pipeline Acceleration
The motion that produces meetings
- Sending infrastructure
- Email · LinkedIn · phone
- Reply + nurture
- Events + ABM
03
GTM Systems
Your revenue stack, engineered
- Skills + agents in Claude
- Roadmap execution
- Attribution + reporting
RUNS ON A CLAUDE CODE OS YOU OWN
Systems managed · orchestration run · your team onboarded
Your GTM operating system
This is the part most revenue orgs have not built, and the part we get asked about most. A Claude Code OS you own, and the pattern holds whether the interface is Claude, Glean, or something else entirely.
- 01
The interface
Claude is what your team opens every day. It is the daily driver, and it needs no training program to adopt.
- 02
Skills and agents
The workflows behind it. Research passes, enrichment routines, qualification logic, reply drafting, whatever the backlog calls for, built once and available to everyone.
- 03
Context files
The knowledge, ICP definitions, and SOPs the agents read before they act. This is where your institutional judgment gets encoded, and it is the piece that makes the output sound like your team instead of a model.
Build it yourself
How to build a Claude OS
The four layers, and the 30-day build order
Build it yourself
An email waterfall tool for your agents
Providers, verification gates, spend control
Build it yourself
The agentic GTM system
Research, qualification, and copy as agents
If you already run Glean or a similar layer internally, that is usually the interface and we build the skills and context underneath it. The interface is the easy part to buy. The layer under it is the work.
What we measure.
Every engagement reports against the same ladder. The systems tune the bottom so the top moves.
The optimization layer
System efficiency
Reply rate, on-ICP meetings booked, cold-call connect rate, bounce rate. Instrumented inside the systems and tuned continuously, not reviewed quarterly.
The output
New sales opportunities created
The number the efficiency layer exists to move: qualified opportunities entering your pipeline.
The outcome
Revenue
What it all rolls up to, with attribution written back to your stack so you can see which system produced it.
Your embedded team
Every engagement is staffed as a two-person pod: a GTM engineer who builds, and a campaign strategist who runs the motion. Both are assigned to your account for the length of the engagement, and both sit in your Slack channels. An optional dedicated SDR add-on puts a real person on every lead the engine produces.
GTM engineer
Builds the enrichment pipelines, signal logic, workflows, deliverability, and CRM architecture inside your stack. This is the person writing and shipping the work.
Campaign strategist
Decides what gets built first, which signals predict a buyer, and what the number needs to be. This is the person running the motion once it is live, and calling when to kill something that is not working.
Dedicated SDR
Add-onA real person working every lead the engine produces: calls every warm lead, answers and nurtures replies, and books meetings for your team. AI-assisted, never just AI.
Why two people cover this much ground
Our own internal operations are heavily engineered, so enrichment waterfalls, verification gates, list-building pipelines, reply classification, and campaign QA are already built and reused across every engagement. The pod starts on your work instead of rebuilding the same foundation, which is how two people cover the ground a larger team usually needs.
Smaller starting point: a pure outbound retainer, email and LinkedIn only with a performance component, is available for teams not ready for the full pod.
How engagements are structured
We take on a small number of teams at a time, because embedded work does not scale the way a campaign vendor does. Engagements are built to run for years.
3 months
Minimum engagement, renewable
12+ months
Where most engagements land
Small book
A limited number of teams at once
Common questions
- What is fractional GTM engineering?
- An assembled GTM engineering team accessed on a fractional basis rather than hired. The team embeds with your go-to-market ops and leadership, works inside your existing stack, and executes against your revenue roadmap. It differs from a campaign vendor in where the work happens and in what stays behind: the systems and workflows remain with you.
- How is GTM engineering different from RevOps?
- RevOps manages and optimizes the systems you already have. GTM engineering builds the infrastructure you are missing and connects the tools that do not talk to each other. Many companies need both; they are not substitutes.
- How does it compare to hiring a GTM engineer in-house?
- Hiring takes 60 to 120 days before anyone touches the backlog, and produces one person with one skill set. GTM engineering spans data infrastructure, enrichment economics, signal design, deliverability, CRM architecture, and agentic workflows. A fractional team covers that span immediately but does not accumulate your context the way a full-time employee eventually will. The two are frequently run together.
If your GTM backlog is longer than your headcount plan
That is the problem we exist for. Bring us the list you have not been able to staff, and we will tell you honestly what we would build first.