Company-level vs. person-level — different products solving different problems.
Leadfeeder and RB2B both tell you who is visiting your website. But they identify visitors at fundamentally different levels. Leadfeeder (now part of Dealfront) identifies the company visiting your site — matching IP addresses and browser signals to firmographic data. You see that someone from Acme Corp viewed your pricing page, but not who specifically. RB2B identifies the individual person — matching visitors to LinkedIn profiles and personal details. You see that Jane Smith, VP of Marketing at Acme Corp, viewed your pricing page. Different levels of resolution, different privacy models, different use cases.
Identification level
Leadfeeder tells you the company. RB2B tells you the person. This is the fundamental difference. Leadfeeder matches visitor IP and browser signals to company databases — accurate for office networks and corporate VPNs, less reliable for remote workers on home ISPs. RB2B uses browser fingerprinting and data partnerships to resolve individual LinkedIn profiles. The identification methods have different strengths and different privacy implications.
Geographic and compliance focus
Leadfeeder was built in Europe and operates within GDPR. Company-level identification is generally considered compliant because no personal data is collected — you are identifying an organization, not a person. RB2B is US-focused and person-level identification operates in a different regulatory zone. GDPR makes person-level visitor ID without consent problematic in the EU. If you sell to European companies, Leadfeeder is the safe choice. If you sell to US companies, RB2B gives you more actionable data.
Pricing and access
RB2B has a free tier that identifies up to 200 visitors per month — person-level, no credit card required. Leadfeeder starts at $99 per month after a 14-day trial. For a team testing the concept of visitor identification, RB2B's free tier is the lowest-friction entry point. Leadfeeder's paid plans include CRM integrations, lead scoring, and team features that justify the cost for established sales teams.
| Leadfeeder (Dealfront) | RB2B | |
|---|---|---|
| Identification level | Company — matches visitors to organizations | Person — matches visitors to LinkedIn profiles |
| GDPR compliance | Yes — company-level ID, no personal data | US-focused — person-level ID raises EU compliance questions |
| Remote worker coverage | Limited — home ISPs harder to match | Better — browser-level matching works regardless of network |
| Free tier | 14-day trial only | Yes — 200 visitors/month free |
| CRM integrations | Yes — Salesforce, HubSpot, Pipedrive | Slack and webhook — CRM integrations growing |
| Lead scoring | Yes — page views, visit frequency, company fit | Basic — visit data with LinkedIn context |
| Pricing | $99+/month | Free tier, paid plans for higher volume |
| Best for | EU teams needing GDPR-compliant company-level visitor ID | US teams wanting person-level visitor identification |
The verdict
RB2B for US-focused teams that want person-level visitor identification without paying anything upfront. Knowing that a specific person viewed your pricing page — with their LinkedIn profile, title, and company — is more actionable than knowing their company visited. The free tier lets you test the concept immediately. Leadfeeder (Dealfront) for EU-focused teams or any team that needs GDPR-compliant website visitor intelligence. Company-level identification is legally cleaner in regulated markets, and Leadfeeder's integrations with European CRMs and sales tools are stronger. If you sell to European companies, this is not a close call — Leadfeeder is the only option that keeps your compliance team happy.
How accurate is RB2B's person-level identification?
RB2B identifies roughly 15-30% of US website visitors to a specific person. The rest remain anonymous or match to company only. The identification rate depends on your traffic mix — B2B decision-makers with active LinkedIn profiles match at higher rates than general traffic. Do not expect to identify every visitor. Expect to identify enough to make it useful for sales follow-up.
Does Leadfeeder work for remote-first companies?
Less well than it used to. IP-based company matching works best when employees use corporate VPNs or office networks. Remote workers on home internet connections are harder to match to a company. Leadfeeder has added browser-level signals to compensate, but identification rates for fully remote companies are lower than for office-based ones.
Can I use both together?
Yes, and some teams do. Leadfeeder for broad company-level coverage and compliance, RB2B for person-level identification of US traffic. The data is complementary — Leadfeeder catches the company visits RB2B misses, RB2B gives you the person behind the visits Leadfeeder identifies. Whether the combined cost is justified depends on your traffic volume and conversion rates.
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