Company-level identification vs. person-level identification.
Leadfeeder (now part of Dealfront) and RB2B both tell you who is visiting your website. That is where the similarity ends. Leadfeeder identifies the company behind a visit using IP matching: you see that someone from Salesforce visited your pricing page, but not which person. RB2B identifies the actual LinkedIn profile of the individual visitor, delivered to Slack in real-time. The difference matters for workflow: company-level identification is useful for account-based targeting and CRM routing. Person-level identification lets you reach out to the specific person who was just on your site, which is a fundamentally stronger buying signal. The tradeoff: RB2B is US-only and newer, while Leadfeeder has broader geographic coverage and more mature CRM integrations.
Person-level vs. company-level identification
This is the defining difference. Leadfeeder tells you that HubSpot Inc. sent three visitors to your pricing page on Tuesday. You then have to decide which HubSpot contacts to target, build a sequence, and hope your outreach lands during the same buying window. RB2B tells you that Sarah Chen, VP of Revenue Operations at HubSpot, visited your pricing page 20 minutes ago. You see her LinkedIn profile, her title, and which pages she visited. The intent signal is warm and specific. For outbound teams, the ability to reach out to the exact person showing intent — rather than routing a company name to a rep — is a qualitatively different capability.
Geographic coverage and US-only limitation
Leadfeeder works globally. It identifies company visitors from IP data worldwide, making it viable for teams selling into Europe, APAC, and other markets. RB2B's person-level identification currently works only for US-based visitors. The identity matching technology depends on US-specific data sources. If 40% or more of your pipeline comes from outside the US, RB2B misses a significant portion of your traffic. For US-centric businesses, this is a minor limitation. For companies with significant international traffic, Leadfeeder remains the more complete solution despite operating only at the company level.
Pricing and value at different traffic volumes
Leadfeeder charges based on the number of identified companies per month. The free plan shows your last three days of visitor data, limited to 100 identified companies per month. Paid plans start around $99/month. RB2B launched with a free plan that pushes up to 100 contacts per month to Slack, with paid plans starting at $149/month for unlimited identified contacts. At low traffic volumes, RB2B's free plan is a meaningful differentiator. At scale, Leadfeeder's pricing based on company volume (not individual contact volume) can be more predictable. The practical test: run both free plans simultaneously on your site for 30 days and compare the actionable leads generated.
| Leadfeeder | RB2B | |
|---|---|---|
| Identification level | Company-level (IP matching to company name and domain) | Person-level (specific LinkedIn profile of the individual visitor) |
| Geographic coverage | Global — identifies company visitors from any geography | US only — person-level identification requires US identity data |
| Real-time alerts | Slack and email alerts; slight delay vs. true real-time | Real-time Slack push within minutes of visitor arriving on site |
| Free plan | Last 3 days data, up to 100 companies/month identified | Up to 100 person-level contacts/month pushed to Slack |
| Paid pricing | From ~$99/month; scales with identified company volume | From $149/month for unlimited contacts identified |
| CRM integration | Salesforce, HubSpot, Pipedrive, Dynamics — native, mature sync | Salesforce and HubSpot integrations available; newer, less mature |
| Visitor data detail | Pages visited, session duration, source/medium, company firmographics | LinkedIn profile, job title, pages visited, visit timestamp |
| Best for | Account-based targeting, global teams, CRM-routed account alerts | Direct outreach to specific visitors, US-focused teams, SDR follow-up triggers |
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The verdict
For US-focused teams with active outbound SDRs, RB2B's person-level identification is the higher-value tool. Knowing that a VP visited your pricing page is a better trigger for outreach than knowing their company was on your site. The follow-up writes itself. For international teams, teams without SDRs doing proactive outreach, or teams primarily using website visitor data for account scoring and CRM routing rather than direct outreach, Leadfeeder's company-level data with mature CRM integrations is the more practical choice. Many teams use both: Leadfeeder for the full picture of account-level intent and CRM routing, RB2B for real-time SDR triggers on the most valuable individual visitors.
How does RB2B identify individual visitors to my website?
RB2B uses a combination of first-party cookies, US identity graph data, and IP intelligence to match website sessions to individual LinkedIn profiles. When a visitor matches their database, you receive that person's LinkedIn URL, name, and job title in Slack within minutes of their visit. The match rate varies by traffic source but is typically 20-40% of US visitors identified at the person level. For non-US visitors or users with strict privacy settings, RB2B shows nothing. This is why running Leadfeeder in parallel for comprehensive traffic visibility makes sense for teams with international traffic.
Does Leadfeeder work without CRM integration?
Yes. Leadfeeder works standalone as a website analytics layer showing you which companies visited and what they looked at. You can set up Slack alerts, filter visitors by company size or industry, and manually prioritize accounts without any CRM integration. The CRM integration becomes valuable when you want to automate the workflow: automatically creating or updating CRM records when a target account visits, triggering sequences based on visit behavior, or routing alerts to the owning rep based on CRM territory assignments. For small teams without RevOps, the standalone interface is functional without integration setup.
What percentage of website visitors do Leadfeeder and RB2B actually identify?
Leadfeeder typically identifies 10-25% of all website sessions as a specific company, depending on traffic mix and how much traffic comes from company office IPs vs. home or mobile connections. RB2B identifies 20-40% of US visitors at the person level but zero for international traffic. On a site getting 1,000 monthly B2B sessions with 60% US traffic, Leadfeeder might identify 150-250 company-level visits while RB2B might identify 120-240 individual profiles. Both numbers vary significantly by site, audience, and traffic source. Remote workers on home connections and VPN users are harder to identify for both tools.
Can I use both Leadfeeder and RB2B at the same time?
Yes, and many teams do. They serve different use cases without conflicting. RB2B's person-level data drives SDR outreach triggers on warm visitors. Leadfeeder's company-level data feeds account scoring, CRM routing, and longer-term account intelligence. Both tools require a JavaScript snippet on your site, and there is no technical conflict between them. The combined monthly cost ($99-$149 or more) is justified for teams where website intent data actively drives pipeline. If your site gets fewer than 200 qualified B2B sessions per month, start with RB2B's free plan — the person-level signal is more immediately actionable at low traffic volumes.
Is there a minimum traffic threshold to get real value from these tools?
Both tools are less useful if your site gets few qualified B2B visitors. For Leadfeeder to surface enough actionable accounts, you generally want at least 500-1,000 monthly B2B sessions. At lower volumes, you might identify only 50-150 company-level visits per month, which is a thin pipeline. For RB2B, the threshold is similar. Below 200 US B2B sessions per month, you may get fewer than 50 identified individuals per month, which barely justifies the subscription cost. A better use of budget at low traffic volumes: invest in driving more qualified traffic to the site before adding intent identification tools.
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