GTM Playbooks
Tactical guides for building outbound systems that actually work. Frameworks from real engagements, not thought leadership theatre.
Tactical guides for building outbound systems that actually work. Frameworks from real engagements, not thought leadership theatre.
The Playbook, weekly newsletter
Every playbook below drops to subscribers first, weeks before it's public. Plus GTM frameworks, outbound teardowns, and what's actually working across our client base.
Weekly. No fluff. Unsubscribe any time.
All playbooks, dropping to subscribers first
The provider stack, the ordering economics, and the Claude tool definition that turns enrichment from a Clay table into a capability your agents call.
Context files, skills, memory, and approval rails: the four layers that turn Claude from a chat window into an operating system your whole team runs on.
50-90 words, one real signal, one low-friction ask, four steps over two weeks. The complete framework, not just the opener.
Four layers, data through routing, each one gating the next. A human researching accounts one at a time cannot compound; a pipeline can.
A complete setup guide for account scoring, enrichment waterfalls, and automated research pipelines.
The invisible infrastructure problems that let pipeline disappear before it reaches your reps.
Domain math, DNS, warmup, and the test-send gate: the infrastructure stack for cold email that actually gets delivered.
The exact audit framework we run when a company tells us their cold email is broken. Six root causes, in priority order.
Not a listicle. Our actual stack, fully transparent -- what we use, what we tried, what we dropped, and what it costs.
What GTM engineers build, how the role differs from RevOps, what it costs, and when fractional makes more sense.
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