Person-level visitor ID with real-time alerts vs. company-level ID built into HubSpot.
Both tools tell you who is visiting your website. The difference is how much they tell you and where the data lives. Warmly identifies visitors at both the company and person level — meaning it can surface that a specific contact from a known account visited your pricing page and ping your Slack channel in real time. Clearbit Reveal identifies at the company level only, and since Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence, it is now embedded inside HubSpot's CRM rather than operating as a standalone tool. Warmly does more and costs more. Clearbit/Breeze is embedded in your CRM and focused on company-level intelligence.
Person-level vs. company-level identification
Warmly's core differentiator is person-level identification — it resolves not just which company is on your site, but which specific contact from that company, pulling from its network of B2B data providers. When a known prospect from a target account visits your pricing page, Warmly can surface their name, title, and LinkedIn profile alongside the visit data. Clearbit Reveal identifies at the company level: it tells you that Acme Corp is on your site, not which Acme employee. For revenue teams that want to route alerts to the right AE and trigger immediate follow-up on specific prospects, Warmly's person-level identification is a meaningful capability gap.
Real-time orchestration and alerting
Warmly is built around revenue orchestration — real-time Slack and Salesforce/HubSpot alerts when target accounts visit, intent-signal scoring, and the ability to trigger outbound workflows based on website behavior. A common use case: AE gets a Slack ping when a prospect in their active opportunity visits the product demo page. Clearbit/Breeze surfaces enrichment data inside HubSpot records but is not designed as a real-time alerting system in the same way. The orchestration layer in Warmly — the Slack alerts, the routing logic, the automated triggers — does not have a direct equivalent in Clearbit/Breeze.
Pricing and HubSpot embedding
Warmly starts at $700+/month and scales significantly based on traffic volume and features. Clearbit Reveal as a standalone product historically ran $200-500+/month; post-acquisition, Breeze Intelligence is bundled into HubSpot Sales Hub and Marketing Hub at various tiers, making the pricing model different — for HubSpot customers it may be included in their existing subscription. The operational model matters here: Warmly is a separate platform you integrate with your CRM, while Breeze Intelligence lives inside HubSpot natively.
| Warmly | Clearbit Reveal / Breeze Intelligence | |
|---|---|---|
| Identification level | Person-level + company-level | Company-level only |
| Real-time Slack alerts | Yes — core feature | Not a core feature |
| CRM integration | Salesforce + HubSpot | HubSpot-native (Breeze Intelligence) |
| Revenue orchestration | Yes — routing, triggers, workflows | Limited — enrichment-focused |
| Pricing | $700+/month | Bundled with HubSpot (varies by tier) |
| Standalone product | Yes | No — embedded in HubSpot |
| Best for | Teams wanting person-level ID with real-time Slack routing | HubSpot shops that want company-level identification in their CRM |
The verdict
Warmly for teams that want person-level website visitor identification with real-time Slack alerts and revenue orchestration workflows. If your use case is 'I want my AE notified when a specific prospect visits our pricing page so they can follow up immediately,' Warmly is built for exactly that. The person-level resolution and orchestration layer are not replicated in Clearbit/Breeze. Clearbit/Breeze Intelligence for HubSpot shops that want company-level website visitor identification embedded directly in their CRM without adding another tool to the stack. If you are already paying for HubSpot Sales Hub and the intent data is included in your tier, the incremental cost argument for Warmly needs to clear a higher bar. The clearest decision signal: do you need to know which specific person from a company visited, or just which company?
How accurate is Warmly's person-level identification?
Warmly's person-level identification works by matching IP addresses and browser signals against a network of B2B data providers and known contact records. Match rates vary — for known contacts in your CRM or in Warmly's network who have visited before, accuracy is high. For cold visitors from companies not already in your database, it may resolve to company-level only. Warmly typically quotes identification rates in the 15-35% range for person-level matches depending on traffic composition. The company-level identification (which company is visiting) is more consistently accurate — similar to Clearbit's core capability. Set expectations appropriately: person-level ID is a meaningful signal amplifier, not a complete identity resolution system.
What happened to Clearbit Reveal after the HubSpot acquisition?
HubSpot acquired Clearbit in late 2023 and rebranded its technology as Breeze Intelligence, integrated across HubSpot's platform. Clearbit Reveal's company-level website identification capability is now surfaced inside HubSpot as part of the Breeze Intelligence feature set. For existing Clearbit customers, the product has migrated into HubSpot. For new buyers, Clearbit Reveal no longer exists as a standalone product — you access this functionality through a HubSpot subscription. Teams evaluating Clearbit Reveal today are effectively evaluating HubSpot's Breeze Intelligence tier.
Is Warmly worth $700+/month for a mid-size sales team?
The ROI math depends on traffic volume and deal size. For a team with meaningful website traffic from target ICP companies, if Warmly surfaces 3-5 high-intent prospects per month who convert to meetings, and your average deal size is $20,000+, the math clears easily. For teams with low website traffic from their ICP, or where outbound is the primary pipeline source, Warmly's value is more marginal. Run the audit before buying: pull 3 months of your website analytics and see what percentage of traffic is coming from your ICP. If the ICP traffic is high, Warmly has leverage. If most of your ICP traffic is direct from campaigns, the visitor ID layer adds less.
No pitch deck. No 45-minute demo. A conversation about where your pipeline is stuck.