Cognism's EU-focused LinkedIn tool vs. a broader global contact finder — same format, different database depth.
Kaspr and Lusha are both Chrome extension-based contact finders primarily designed for LinkedIn prospecting. You visit a LinkedIn profile, open the extension, and it surfaces the person's email and direct dial. Both are quick-lookup tools rather than full database platforms. The meaningful differences are in geographic data depth — Kaspr is owned by Cognism and draws on Cognism's EU-strong database, while Lusha has a larger global footprint — and in team features and pricing structure.
EU and GDPR data coverage
Kaspr is owned by Cognism, one of the strongest B2B data providers for European markets. The Cognism database has deep coverage of UK, DACH, Nordics, and Benelux — markets where US-centric tools like Apollo and ZoomInfo thin out quickly. Kaspr inherits this and layers GDPR-compliant data sourcing on top, which matters for teams selling into EU companies where compliance obligations are real. Lusha has EU coverage but it is not as deep or as explicitly GDPR-documented as Kaspr's Cognism-backed data.
Global database and broader coverage
Lusha has a larger global database footprint and performs better for non-European markets — particularly North America, LATAM, and APAC, where Cognism's (and thus Kaspr's) coverage is thinner. For teams running outbound across multiple geographies, Lusha's broader reach is the relevant differentiator. Kaspr's advantage is concentrated in EU markets.
Team features and pricing
Lusha has more developed team collaboration features — shared credit pools, team analytics, and manager dashboards — that make it more practical for larger sales teams that want centralized visibility. Kaspr's team features are functional but lighter. Kaspr runs €30-45 per user per month. Lusha runs $29-79 per user per month, with a free tier (5 credits/month) for individual users testing the product before purchasing.
| Kaspr | Lusha | |
|---|---|---|
| Primary format | LinkedIn Chrome extension | LinkedIn Chrome extension + web app |
| EU data coverage | Strong — Cognism database | Decent — lighter than Cognism |
| GDPR compliance | Explicit — Cognism-sourced, GDPR-documented | Compliant — less documented |
| North America coverage | Adequate | Strong |
| Direct dials | Yes | Yes |
| Team credit pooling | Limited | Yes — shared credits, team dashboards |
| Free tier | No | Yes — 5 credits/month |
| Pricing | €30–45/user/month | $29–79/user/month |
| Best for | EU-focused teams that need GDPR-compliant data backed by the Cognism database | Global teams that need quick LinkedIn lookups across multiple geographies |
The verdict
Kaspr for EU-focused sales teams that need strong GDPR-compliant data and the depth of the Cognism database for UK and European prospects. If a meaningful portion of your ICP is in DACH, Nordics, Benelux, or the UK, Kaspr's data coverage justifies the choice over Lusha. Lusha for global teams that need reliable quick-lookup coverage across North America, LATAM, and APAC as well as Europe — Lusha's broader database footprint makes it the more versatile tool for multi-geography outbound. For a team running purely EU outbound, Kaspr. For everything else, Lusha or a full-platform alternative like Apollo.
Is Kaspr just a rebranded version of Cognism?
Kaspr is a Cognism-owned product but a separate product with its own positioning and pricing. Cognism is an enterprise-grade data platform with full seat licensing, intent data, and a full API. Kaspr is a lighter, LinkedIn-extension-first tool at a lower price point. They share the same underlying database, which is the reason Kaspr has strong EU coverage, but they are sold separately and serve different buyer profiles.
How accurate are Lusha's direct dials?
Lusha's direct dial accuracy is generally reported at 60-75% — better than cold guessing, worse than dedicated mobile data providers like Cognism (which targets 98% mobile accuracy). For teams that need verified direct dials as a primary channel, a dedicated mobile enrichment tool outperforms Lusha. For teams that want direct dials as a secondary enrichment layer alongside emails, Lusha's accuracy is acceptable.
Can either tool replace Apollo or UpLead for bulk prospecting?
No — Kaspr and Lusha are designed for individual or small-batch LinkedIn-based lookups, not bulk database exports at scale. For building lists of 500+ contacts, Apollo, UpLead, or Cognism are the appropriate tools. Kaspr and Lusha are best used by reps doing targeted research on specific accounts rather than building large campaign lists from scratch.
No pitch deck. No 45-minute demo. A conversation about where your pipeline is stuck.