Parent company vs. standalone product — same ownership, different use cases.
Cognism owns Kaspr, but that does not make them interchangeable. Cognism is a full enterprise data platform — GDPR-compliant contact and company data, verified mobile phone numbers, Diamond Data verification, and compliance frameworks built for regulated markets. Kaspr is a lighter product designed around LinkedIn: a Chrome extension that surfaces contact data as you browse LinkedIn profiles and Company pages, with a simpler interface and a price point accessible to individual contributors and small teams. Same parent, completely different products built for different buyers.
Enterprise platform vs. LinkedIn-first tool
Cognism is a data platform first. You prospect through Cognism's own search interface — filtering by company size, industry, location, job title, technology stack, and intent signals — and export enriched contact lists to your CRM or sequencer. The GDPR compliance layer (consent-based data, DNC list scrubbing, CTPS compliance in the UK) is built into the platform, not bolted on. Kaspr is LinkedIn-first. You browse LinkedIn normally, and the Kaspr Chrome extension surfaces email addresses and phone numbers alongside LinkedIn profiles. It is a lookup tool, not a database — you find the person on LinkedIn, then Kaspr gives you their contact details.
Verified mobiles
Cognism's Diamond Data is its flagship differentiator — phone numbers that are verified by a human calling the number to confirm it is correct and active. For teams that do cold calling at volume, verified mobiles cut wasted dial time dramatically. The hit rate on Diamond Data numbers is measurably higher than standard database mobile numbers. Kaspr provides phone numbers too, but without the same verification tier. If your outbound motion is heavily phone-dependent, Cognism's mobile data quality is a meaningful advantage.
Price and team size
Cognism is priced for enterprise — typical contracts start around $15,000 per year and scale up with seat count and data volume. Kaspr runs €30-45 per user per month, making it accessible to individual SDRs and small teams. The price difference reflects the product difference: Cognism is a compliance-grade data platform with human-verified mobile numbers. Kaspr is a convenient LinkedIn enrichment tool. If your whole team is using it, Cognism. If individual contributors need quick lookup capability while working LinkedIn, Kaspr.
| Cognism | Kaspr | |
|---|---|---|
| Primary interface | Own search platform + CRM export | LinkedIn Chrome extension |
| Email coverage | Yes — business emails with compliance scrubbing | Yes — pulled from LinkedIn enrichment |
| Mobile phone numbers | Yes — including Diamond Data (human-verified) | Yes — standard coverage, not human-verified |
| GDPR compliance | Full — consent-based data, DNC scrubbing, CTPS | Yes — but lighter compliance framework |
| Intent signals | Yes — Bombora integration | No |
| CRM integrations | Yes — Salesforce, HubSpot, Outreach, SalesLoft | Yes — HubSpot, Salesforce, Pipedrive |
| Ownership | Cognism (parent company) | Cognism-owned subsidiary |
| Pricing | $15K+/year (enterprise contracts) | €30–45/user/month |
| Best for | Enterprise teams needing verified mobiles and full compliance | Individuals and small teams doing LinkedIn-first prospecting |
The verdict
Kaspr for individual SDRs and small teams that live in LinkedIn and need a fast, lightweight way to get email addresses and phone numbers as they prospect. The Chrome extension workflow is frictionless — browse LinkedIn, get contact data, move on. The price is right for individuals who do not need a full platform, and for teams that already have a CRM and sequencer and just need enrichment. Cognism for enterprise sales organizations that need compliance-grade data, verified mobile phone numbers, and the ability to run GDPR-defensible outreach in European markets. The Diamond Data human verification is particularly valuable for teams with dedicated dialers — the difference between a 20% connect rate and a 40% connect rate on mobile calls comes down to data quality. If you are selling into regulated European markets and phone outreach is part of your motion, Cognism is in a different category.
Does it make sense to use both Cognism and Kaspr?
Not usually — since they share the same underlying data sources, using both does not meaningfully increase coverage. Teams that use Cognism at the enterprise level do not need Kaspr on top. Kaspr is primarily for users who want Cognism-sourced data without the enterprise contract and platform overhead. If you outgrow Kaspr's LinkedIn-first workflow, graduating to Cognism is a natural path given the shared ownership.
How does Cognism's GDPR compliance work in practice?
Cognism scrubs contact records against national Do Not Call registries (CTPS in the UK, equivalents across Europe) and applies consent-based data rules for email outreach. When you export a contact list, Cognism has already filtered out records that fail compliance checks. This does not mean you can skip your own compliance review, but it does significantly reduce the risk of contacting individuals who have opted out. For UK and European outbound, this compliance layer is a genuine business requirement, not a nice-to-have.
What is the hit rate on Kaspr's phone numbers?
Kaspr's phone number coverage is decent for LinkedIn-sourced data but lower than Cognism's Diamond Data verification. Expect mobile connect rates similar to other standard database providers — roughly 15-25% on cold calls. If your SDRs are making 50+ calls per day and connect rate is a critical metric, the difference between standard database mobiles and Cognism Diamond Data starts to matter at that volume.
No pitch deck. No 45-minute demo. A conversation about where your pipeline is stuck.