The situation

Pricing I/O runs a proven pricing-strategy practice: $400M+ in ARR captured for 400+ B2B SaaS clients, a 15X average ROI, and an Inc. 5000 ranking. But almost all of that business came through inbound referrals. There was no systematic way to reach the VC- and PE-backed SaaS companies who needed their 5Q Pricing Framework but didn't already know Pricing I/O existed.

Their ICP was specific: $15M-$250M ARR, Series B+ or PE-owned, subscription businesses across vertical SaaS, cloud applications, AI products, and MarTech/SalesTech. Five distinct buyer personas from CEO down to pricing leads, each with a different reason to care.

What we built

We built a multi-channel outbound engine across SmartLead and HeyReach, with Clay running enrichment and lookalike audience development on top. Messaging was built persona-by-persona: CEO/Founder, CRO/Sales, CFO/Finance, Product/PMM, and Pricing leaders each got their own angle, since a CFO worried about revenue leakage and a CRO worried about rep discounting don't respond to the same email.

The standout play was Pricing Page GPT: an automated analysis of each prospect's own public pricing page, turned into a specific, non-generic hook. It was the best hook we ran for them, across more than 13,000 emails.

The results

First 6 weeks

7 meetings booked

First qualified meetings landed within 6 weeks of launch, breaking Pricing I/O's total reliance on inbound referrals.

Month 4

$1.5M in qualified pipeline

Multi-channel outbound targeting Series B+ and PE-backed SaaS companies built $1.5M in qualified pipeline from a standing start.

Ongoing

44 campaigns, 63K+ leads contacted

The engine now runs across 44 campaigns and 5 buyer personas, with the Pricing Page GPT hook as the top scalable performer.

$1.5M in pipeline for a firm that had only ever taken referrals

Let's build your outbound engine.